Understand
- Customer Research
- ICP Development
- Buyer Personas
- Positioning
- Messaging
EXPERTISE
Over the past nine years, I've worked across nearly every major marketing discipline—from customer research and positioning to SEO, paid acquisition, lifecycle marketing, websites, marketing operations and AI. Rather than specializing in a single channel, I've built my career around understanding how every function contributes to revenue and how they perform best as an integrated system.
CAPABILITY MAP
Rather than viewing marketing as isolated channels, I think in connected systems where research informs messaging, messaging drives acquisition, acquisition feeds lifecycle marketing, and analytics continuously improve the entire engine.
CORE EXPERTISE
Across content, search, demand generation, lifecycle marketing, websites and analytics, I've spent years building, operating and optimizing marketing programs for B2B SaaS companies.
DECISION OWNERSHIP
Throughout my career, I've been responsible not only for executing campaigns, but also for making the strategic, operational and technology decisions that shape marketing performance.
TECHNOLOGY
From campaign execution and CRM administration to SEO, analytics and AI workflows, these are the platforms I've worked with to build and operate modern B2B SaaS marketing.
BUILDER MINDSET
Modern marketers need more than channel expertise. They need to understand systems, AI, automation and data. To stay ahead, I actively build practical marketing tools that solve real GTM problems and extend what a one-person marketing team can accomplish.
AI-powered lead qualification workflow built with n8n, LLM APIs and CRM integrations to enrich, score and prioritize inbound leads.
View Project →Interactive framework demonstrating how customer research, positioning, websites, SEO, paid acquisition, lifecycle marketing and AI connect into one operating system.
Explore Framework →Ongoing work includes AI agents, marketing automation, SEO workflows, prompt systems and internal GTM tools designed to improve marketing efficiency.
MY APPROACH
My career has been shaped by understanding how research, positioning, content, SEO, paid acquisition, lifecycle marketing, product marketing and analytics work together to create sustainable growth. That's why I enjoy building complete marketing engines—not just individual campaigns.