AI • AUTOMATION • GTM
Transform Every Demo Request Into anAI-Qualified Opportunity
Lead Intelligence Automation automatically qualifies, enriches, scores and routes every inbound lead using AI, workflow automation and behavioral analytics. Built as a production-ready GTM system.
Lead Intelligence Workflow
11
Workflow Steps
7
Integrated Systems
<3 sec
Average Processing Time
100%
Automation
The Problem
Every demo request looks identical. Traditional contact forms collect information but provide very little context. Sales teams waste valuable time reviewing submissions, prioritizing opportunities, updating CRMs and deciding who deserves immediate attention.
- Manual qualification
- Delayed follow-up
- No lead scoring
- No business context
The Solution
Lead Intelligence Automation transforms a simple form into an intelligent decision engine. Every submission is automatically normalized, analyzed by AI, scored, stored, synchronized and routed to the right systems without manual intervention.
- AI qualification
- CRM synchronization
- Slack alerts
- Behavior analytics
SYSTEM ARCHITECTURE
AI-Powered Lead Intelligence Pipeline
Every demo request is automatically qualified, enriched and routed before reaching the sales team.
Demo Form
WebsiteNormalize Input
n8nNotify Ops
Slack #leadsStore Lead
SupabaseAI Qualification
GroqParse Response
Structured OutputMerge Results
Combine AI + CRMUpdate Lead
SupabaseAnalytics
PostHogPriority Check
High Priority?Notify Sales
Slack #salesAI DECISION ENGINE
Every Lead is Qualified Before a Human Sees It
AI analyzes every inbound lead, assigns a priority, summarizes the opportunity and recommends the next action.
Executive Summary
Prospect appears to have strong buying intent. Existing procurement process spans multiple locations and Salesforce is already under consideration. Recommend immediate outreach.
Recommended Actions
- Contact within one business hour
- Demonstrate Salesforce integration
- Share manufacturing case study
- Assign senior AE
TECHNOLOGY STACK
Built with Modern GTM Infrastructure
Every component was selected for reliability, scalability and ease of iteration—not simply to demonstrate familiarity with tools.
n8n
Workflow AutomationOrchestrates the entire lead qualification pipeline.
Supabase
DatabaseStores lead records and AI enrichment data.
Groq
LLM InferenceScores leads and generates executive summaries.
PostHog
AnalyticsTracks funnel events and user behaviour.
Slack
NotificationsRoutes operational and sales alerts.
Astro
FrontendStatic-first website with excellent performance.
BUSINESS IMPACT
Built to Scale the Entire Lead Qualification Process
The current implementation automates qualification and routing. The architecture is intentionally modular so additional enrichment, CRM integrations and personalization can be added without redesigning the workflow.
What it does today
- ✓ Captures every inbound demo request
- ✓ Standardizes incoming lead data
- ✓ Stores leads in Supabase
- ✓ AI lead scoring with Groq
- ✓ AI-generated summaries
- ✓ Priority-based Slack routing
- ✓ Product analytics through PostHog
Planned Enhancements
- RB2B company identification
- Website enrichment
- Clearbit / Apollo enrichment
- CRM synchronization
- Email sequence generation
- Account prioritization
- Predictive buying intent
PROJECT SUMMARY
More Than a Workflow — A Modern GTM System
Marketing teams don't need more disconnected tools. They need systems that automatically qualify, prioritize and route opportunities before a human ever opens the CRM.
This project combines marketing operations, AI, workflow automation and analytics into a single lead intelligence pipeline. Every submission is captured, enriched, analyzed, prioritized and delivered to the right people with the appropriate context.
Beyond demonstrating automation skills, this project reflects how I approach modern B2B marketing: designing scalable growth systems that reduce manual work while improving lead quality and response time.